NFT and Web3 Brand Strategy

Welcome to Monday. Last week was one of the craziest weeks in crypto. Celsius, 3AC, and other imploding DiFi projects. This week will be tame by comparison. Or will it?

Today’s Topics:

• VaynerNFT offers NFT and Web3 brand strategies

• Which Defi companies are among the walking dead?

• Who’s Hiring and Firing in the midst of the bear market?

• Quick Links

NFT Web3 Brand Strategy

As more and more companies look to wrap their arms around the NFT and Web3 space, one consulting firm has stepped into the gap. VaynerNFT offers its strategy-building services to those who want to create long-term success in the market.

VaynerNFT works with popular companies like Ford, Pepsi, Behr, and Budweiser, to give NFTs the attention they deserve. President Avery Akkineni shows how serious the company is about developing a successful strategy. The company doesn’t want people “thinking about NFTs as some sort of marketing campaign or gimmick.”

The company aims to be the entry point for newcomers to the space. VaynerNFT wants to offer its services to those who want to be a part of NFTs and Web3, but don't want to mess with the intricacies of the technology.

Overall, VaynerNFT says that it wants to be a strategic consultant with the goal of ensuring brands in the market don’t look vulnerable or inauthentic. “We really, really actually know what the hell we’re doing here,” said investor Gary Vaynerchuk.

It’s safe to say, VaynerNFT is in it for the long haul.

Zombies of the Defi World

There are projects in the world of decentralized finance that are masquerading as healthy, living entities, when in fact they don’t have much time left. Arthur Hayes, the crypto OG refers to these dead and bloated corpses as ‘floaters.’ Whatever word you use to describe them, the reality is that they are in the process of liquidating to quelch investor concerns and meet margin calls.

Not all projects on his list fit the mold, but there are many that require a deeper look. Hayes speaks of projects like Celsius and Terra alongside Uniswap, Sushiswap, and Pancake Swap. Are all of these projects doomed to fail? Not at all. But it would behoove you to do your due diligence before wading into deeper waters.

Not everything is doom and gloom in the crypto market, which this article points out. However, there are plenty of projects out there that are being forced to pay the piper as their chickens come home to roost. 

Have you had enough of the cliches? Let’s move on.

Companies Hiring and Firing During the Bear Market

It’s no secret that many crypto companies are cutting back on staff as the bear market continues - we’re looking at you Coinbase, Crypto.com, and Gemini. But did you know that there are also several places that are hiring? Surprised? So were we. 

Believe it or not, even in the middle of this downturn, you can start a new gig with a crypto company. And these aren’t just one-off projects either. You could land a position with major players in the blockchain space. Kraken, Binance, OpenSea, and FTX are just a few of the names you’ll find on the list of those hiring.

So freshen up that resume and start applying!

Quick Headlines

Gooo Sports! - When team collectibles and memorabilia are involved, sports fans are twice as likely to hop on board, and they’re much more sentimental. Who’d have thought?

Are we tired of Elon Musk yet? - Because Dogecoin doesn’t seem to be. It jumped another 8%, despite the bear market, but we’re not sure it’ll stick.

Bear turning bull? - I thought you said it was a bear market?? Well, clearly we don’t have all the answers, because Doge went up. So did Bitcoin and Ethereum, after experiencing seven-day losses.

Twitter PFPs get real this week. - NFT NYC events explore the draws and limitations of NFT ownership while analyzing why people are aping in for speculation and utility.

Iceberg, right ahead! - No, you aren’t doomed to go down with the ship. In fact, an iceberg order can help prevent the same widespread panic that you might have experienced on the ill-fated Titanic. Read up on why.

Does the bear market mean you’re in a bear trap? - Maybe not. But you still don’t want to get your foot stuck in one. Make sure you understand what to look for and how to avoid it.

Career:

Crypto winter-proof your career! - These 7 jobs are in-demand and likely to stay that way, even if the market dips back to 2020-like lows again.

Hit Reply to let us know how we are doing! We would love to hear from you.

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Disclosure: We are a newsletter for information only. We are not financial advisors nor do we claim to be. Consult your legal, investment or tax advisor. Crypto is risky. Do you own research.